Print
Ink sitting on the fabric.
- The design stays on the surface, flat to the touch.
- It can crack and fade wash after wash.
- Quick to produce, in mass runs.
jacquard, n.: a fabric whose design is woven into the weave
Jacquard.
A scene built into the fabric. Not laid on top.
Close-up of the weaveDefinition
Every thread knows where it goes.
Jacquard is a weaving technique that builds the design right into the fabric, instead of printing or embroidering it on the surface.
The loom that bears its name controls every thread, one by one. That's what lets us reproduce a scene with this much precision, and gives it the texture you feel under your fingers.
Woven or printed
What makes the difference.
Print
Atelier Weaves jacquard
The scene woven into the fabric.
- A textured relief that catches the light.
- The design won't fade: it's part of the fabric.
- Made in 20 pieces per creation.
The process
From the scene to the sleeve.
Step 1 of 4
1
The scene
We pick the moment: a shot, a feeling, a scene that stuck with you as a kid. Then we redraw it for the loom.
2
The weave
Every color becomes a thread, every pixel a stitch. The design is programmed thread by thread.
3
The weaving
The jacquard loom lifts the threads one by one: the scene is built into the depth of the fabric, not on its surface.
4
The workshop
The tapestry is cut and sewn by hand onto the hoodie, in France, to order.
In numbers
What's in the sleeve.
Jacquard weight
500g/m²
A dense tapestry that holds its shape.
Recycled cotton
50%
100% cotton, half of it recycled.
Fleece
350g/m²
A heavy hoodie, roomy fit.
Making
3–4wks
Handmade in France, to order.
Edition
20pcs
Per creation. Never reissued.
Why jacquard
A noble material, since forever.
It lasts
The design is part of the fabric: it won't peel or fade in the wash.
You can feel it
A textured relief that catches the light, different from every angle.
It's handmade
Cut and sewn by hand in France, piece by piece.
It's rare
20 pieces per creation, never reissued.
Care
So it lasts for years.
Wash at 30 °C
Inside out, delicate cycle, with similar colors.
No tumble dryer
Dry flat, in the open air, to keep the jacquard in shape.
Gentle ironing
Inside out, warm iron, never directly on the tapestry.
The Drop · November 11 to 20, 7:00 PM CET
Now, touch it.
Two creations every night, 20 pieces each. Turn on the alert or explore the Drop.